Internet of Things (IoT) in Healthcare

Internet of Things (IoT) is a revolution in computer technology and communication that aims to connect objects together through the Internet. IoT is an idea of a worldwide distributed network, that can be fit into any environment with the aim of collect object data and sending this information for storage and analysis through the internet to some other location. Internet of Things means things interact with the Internet by employing sensors, microcontrollers, and transceivers for empowering communication and is built with suitable protocol stacks which help them interacting with each other and communicating with the users, thus becoming the constitutive part of the Internet. Nowadays, the Internet is impacting several aspects of the potential user’s everyday life. IoT is a highly dynamic distributed network composed of a very large number of objects. Human beings supply most of the contents and information found on the Internet so far, whereas in IoT, Continue reading

Services Marketing Mix – The 7 P’s of Services Marketing

Marketing mix is the key concept in the marketing task. It is the strategy used to perform marketing functions. Marketing mix is the planned package of elements which will support the organization in reaching its target markets and specific objectives.  The common factor behind all the elements of marketing mix is that they are specific parameters which the marketing manager can exercise some control over, within the constraints of their firm’s resources. For example, the marketing manager can control the type of product to be developed, subject to the firm’s technology, as well as the places it is sold, subject to the firm’s distribution network. Ultimately, the aim of the marketing mix is to ensure that all P’s are focused on the target customers, serving their needs and creating value for them Elements of Services Marketing Mix The services marketing mix is also known as an extended marketing mix and Continue reading

What is Profit Center?

When financial performance of a responsibility center is measured in terms of the organization’s profit, then it is called a profit center. In a profit center, performance is measured in terms of the numerical difference between revenues (outputs) and expenditure (inputs). A profit center is given the responsibility of earning profits. It is involved in the manufacture and sale of outputs, and it measures how well the center is doing economically. The profit center also determines the efficiency of the manager in charge of the center. Profit as a measure of performance is especially useful since it enables senior management to use one comprehensive measure instead of several measures that often point to different directions. A profit center helps in motivating managers to perform well in areas they control and also encourages managers to take initiatives. The profit center helps the organization to make the best use of specialized market Continue reading

Approaches to Organizational Change

Organizational Change simply refers to alteration in the existing conditions of an organization. Even in most stable organizations change is necessary to maintain stability. The economic and social environment is so dynamic that without adapting to such change even the most successful organizations cannot survive in the changed environment. Therefore, management must continuously monitor the outside environment and be sufficiently innovative and creative to implement these changes effectively. Two  Approaches to Organizational Change As organizational change is a complex process, therefore managers must approach it systematically and logically. Some organizational changes are planned whereas other changes are reactive. Planned change is designed and implemented by an organization in an orderly and timely fashion in the anticipation of future change. Reactive change results from a reaction of an organization to unexpected events. In contrast to planned change, it is a piece-meal response to circumstances as they develop. External forces that the Continue reading

What is Corporate Philanthropy?

Corporate Philanthropy is when the business decides to the promote welfare of the society in which they work and live. It is focused on treating people right, working for a cause to make changes for the betterment of the community. The organizations undertaking corporate philanthropy make donations to other organizations working for the development of the community or work directly by undertaking some initiatives. These donations could be in cash or by volunteering time or offering use of company’s facilities. The organizations usually have a separate team looking after this aspect. The company aims to create and achieve a positive social impact by supporting these beneficiary causes. The business has to utilize its resources and put them to use, so that they become useful for the society. Corporate philanthropic initiatives add value to the company, but the most important aspect is that these values have to align with the long-term Continue reading

Green Marketing Strategies and Best Practices

Today there is a network of organizations or business entities manufacturing, or even marketing green products in an attempt to indicate safe environment concern. Green marketing involves the trading of products that are considered to be safe for the ecosystem or the environment. Activities incorporated in this process do not cause harm to the environment. Such activities may involve modification of advertisement, changes in packaging, production process, and product modification. However, the definition results in contradiction due to meanings intersections. Holistically, the nature of green indicates that in addition to retailers and suppliers, new stakeholders should be included. Such stakeholders include organizations such as NGOs, educators, community members, or regulators. Issues of the environment should equalize the principal requirements of the client. Green marketing has gained its popularity with time since there is an increasing trend in environmental appeals and the attractiveness of green products. In green marketing, consumers are Continue reading