Business Communication

As the term suggests, business communication includes all communication that occurs in a business context. A knowledge of business communication presupposes an understanding of both business and communication.

What is Corporate Communication?

By corporate communication we mean the corporation’s voice and the images it projects of itself to the various stakeholders. This includes areas such as corporate reputation, corporate advertising, and employee for communications, government relations and media management. We shall be discussing them at a later stage one by one.

These days most of the bigger organizations have departments of corporate communication which appeared on the organizational chart along with traditional functions like marketing or accounting.

The addition, corporate communication is also the processes accompany uses to communicate all its messages to key constituencies – a combination of meetings, interviews, speeches, reports, images advertising, and online communication.… Read the rest

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Business Report Writing

Report writing is an essential skill for professionals in almost every field. Each kind of report has its characteristics. An enquiry report or a survey report is essentially a fact-finding report and should bring out the facts clearly. A Directors’ Report, on the other hand, is the detailing of the developments or the progress relating to the business organization during a particular period. A committee report may not only bring out facts and figures, but also cover the alternative viewpoints expressed by the members and final recommendations. Notwithstanding these features specific to the reports, there are certain essential features of good business report writing:

  1. Issue in perspective:  The first essential for any good report is to bring out the issue in its proper perspective emphasizing the pros and cons.
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Listening Skills in Business

The importance of listening skills in business is enormous. The ability to speak well is a necessary component to successful communication. The ability to listen is equally as important. Good listening is an art.

  • A good listener is generally interested in what the speaker has to convey.
  • A good listener knows the art of getting much more than what the speaker is trying to convey.
  • A good listener knows how to prompt, prod, persuade.
  • A good listener puts a speaker at ease helps articulate and facilitates the speaker to get across the message in full and with clarity.
  • A good listener should also not have any biases and should cultivate the right temperament.
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Sales Letters – Meaning and Importance

Although the primary aim of sales letters or offers is publicity yet it is the most important written form of business communication. It reaches out to a large number of people interested in a particular product or service and turn them into buyers. Even if people are not interested in the product, them the aim of this letter is to make them interested in it. Starting with the assumption that the receiver may resist the offer, the sales letter has to be persuasive or powerful enough to make recipient act. They are unsolicited letters, mostly written by professional writers. The effectiveness of such letters depends on the writer’s ability to use language suited to his purpose that is above all to influence the recipient – his thinking, taste and behavior.… Read the rest

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Business Proposal: Meaning, Types and Drafting

A Business Proposal can be defined as an offer document presented to undertake work affecting the future of an organisation. Usually a business proposal is given for any additions or amendments to be incorporated within a business framework. Proposals are also tools of communication but in a different sense. They do not just give the facts but also a probable solution to a particular problem or situation. They can be written to people within or outside an organisation.

Business Proposals can be classified into two types: Sales Proposal and Research Proposals. Sales Proposals are written with the aim of bringing gains for the proposing organisation.… Read the rest

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Business Letter – Meaning, Purpose and Components

A letter is price of conversation by post. It is the most important means of written communication. Every organization has to maintain contacts with its customers, suppliers, Government Department and so on. The organization has also to exchange information with various parties. Placing orders, soliciting enquires, executing orders etc. require communication. For such type of communication the media used by the organization is a letter. This letter is known as business letter.

  • In the words of H. A. Murphy and others, “The medium used most often for written messages to persons outside your organization is the business letter.”
  • W. J. Weston said, “Business letter is the process of accomplishing business transaction in written form.”
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