Harmon’s Process-Strategy Matrix

Process-Strategy matrix by Paul Harmon will be useful in deciding how the process should be managed, it gives two variable one Is importance and other is complexity and dynamics. There may be other variables to consider in practice such as culture, cost and savings and quality. It should be used flexibly by considering all the variable affecting the current and future prospects of the organization. Advantages and disadvantages should be considered before reaching the final decision. How To Assess The strategic Importance? Strategic importance can be assessed by asking what would happen if a process is abandoned. If it impacts the business objective (Quality, cost control and reputation etc.) materially (more than insignificant) than it can be assessed as high strategic importance like threatening to the survival of business. Strategic importance can also be assessed by identifying key stakeholders. If the process affecting the key stakeholders like customers, Tax authorities Continue reading

Economic Systems – Planned Economy, Free Market Economy and Mixed Economy

System of Planned Economy Under the conditions of the planned economy, all decisions concerning what to manufacture, how to manufacture and to whom to manufacture are approved by the sole center or group. This economy is based on collective ownership. Fixed production assets are owned by the government, and resources, production and the quantities of future products are distributed according to a plan. The type of the system of the command economy was prevailing in the USSR, Cuba, and North Korea. The plans of the system of the centralized economy are drawn up and implemented by the authorities and governmental political leaders after consulting with highly ranked professionals: engineers, economists, industrialists, and other experts. These planners decide which products to manufacture and which services to render. Their vote is decisive in approving decisions whether new undertakings are to be constructed, how many employees are to be employed at undertakings, whether Continue reading

Laws of Returns in Economics

The relationship between the inputs and the output in the process of production is clearly explained by the Laws of Returns or the Law of Variable Proportions.   This law examines the production function with only one factor variable, keeping the quantities of other factors constant.   The laws of returns comprise of three phases: The Law of Increasing Returns. The Law of Constant Returns. The Law of Diminishing Returns. The Laws of Returns in Economics may be stated as follows: “If in any process of production, the factors of production are so combined that if the varying quantity of one factor is combined with the fixed quantity of other factor (or factors), then there will be three tendencies about the additional output or marginal returns: Firstly, in the beginning, as more and more units of a variable factor are added to the units of a fixed factor, the additional Continue reading

Case Study: Lessons from Blockbuster’s Downfall 

With roughly 8,000 locations, the Blockbuster Company is a market leader in rental movies and video games. The businesses rented movies and video games to consumers for personal use. Blockbuster’s eyesight is to be a one-stop-shop for games and films. Its objective is to continue growing its fundamental rental business while leveraging its company image, massive database, retail locations, and cinema interactions to convey an even wider scope of home entertainment to existing and new viewers. The corporation has operations in the United States of America, Europe, Latin America, Australia, Canada, Mexico, and Asia. Blockbuster’s headquarters are in Dallas, Texas, and the company employs 58,561 individuals on a full-time, part-time, and occasional basis. The business made $5,287.9 million in income during the fiscal year ending January 2009, down from 4.6% in 2008. Blockbuster blamed the profit reduction mainly on non-cash asset impairments against its goodwill and other long-lived investments. By renting Continue reading

Case Study: The Effectiveness of Dove Real Beauty Sketches Campaign

The 3-minute advertisement of Dove launched in 2013 is a part of the company’s Real Beauty campaign. Dove is a beauty product company, a division of the FMCG giant Unilever. The advertisement named Dove Real Beauty Sketches is a video edited film of 3 minutes of an experiment that the company did. It invited a forensic sketch artist to draw the women. This artist sat is a separated space where he could not see the women. The Dove Real Beauty Sketches advertisement begins with a piece of soothing instrumental music. The sketch artist introduces himself. Then a female voice, presumably that of one of the participants, say that when they enter the hall, they can see someone sitting with a drafting board. Another participant informs the viewers that neither they nor the man can see each other. First, the women described themselves, and then strangers, who had been acquainted during Continue reading

History and Background of Ryanair

Ryanair is an Irish airway company that was established in 1985 by three Irish businessmen – Tony Ryan (the founder of Irish aircraft leasing company Guinness Peat Aviation), Christopher Ryan, and Liam Lonergan, the owner of Irish travel firm Club Air. Tony Ryan’s two sons also took leading roles in the startup, with Cathal Ryan bringing his flying experience as a pilot while Declan Ryan offered financial expertise gained while working as an accountant.  At the beginning, the firm had only one flight between London Gatwick and southeastern Ireland. Ryanair’s first aircraft had only 15 seats. Because of tiny cabins, the firm hired only people who were less than 5 foot and 2 inches tall. Soon after its launch, the company decided to work on Dublin-London route. This time was very prosperous. During this period, a number of the firm’s passengers grew from five thousand to eighty-two thousand. However, in 1990, Ryanair Continue reading