Socially Responsible Strategies
A question of central interest here is, how can corporations formulate socially responsible strategies? How can companies assure that corporate domain choice strategies and competitive strategies are responsive to social needs and do not harm the public interest? There are two basic approaches to dealing with these questions. First is to evaluate the social merits of each corporate and business strategy selected based on financial, technological, and market criteria. For each strategy, one could ask these questions: What social good does the strategy contribute? Does the strategy create any public risks or harm? Does the strategy harm the interests of our stakeholders? How does the strategy affect public image and goodwill? Will the strategy lead us into social controversies? The answers to these questions can aid in modifying strategies to fit reasonable demands. The idea is not to abandon strategies that have even the slightest negative consequences, but to consider Continue reading