Steps in Demand Forecasting

Demand or sales forecasting is a scientific exercise. It has to go through a number of steps. At each step, you have to make critical considerations. Such considerations are categorically listed below: 1) Nature of forecast: To begin with, you should be clear about the uses of forecast data- how it is related to forward planning and corporate planning by the firm. Depending upon its use, you have to choose the type of forecasts: short-run or long-run, active or passive, conditional or non-conditional etc. 2) Nature of product: The next important consideration is the nature of product for which you are attempting a demand forecast. You have to examine carefully whether the product is consumer goods or producer goods, perishable or durable, final or intermediate demand, new demand or replacement demand type etc. A couple of examples may illustrate the importance of this factor. The demand for intermediate goods like Continue reading

Conflict in Organizations

Conflict occurs at various levels within the individuals, between the individuals in a group and between the groups in an organisation. An issue between two or more parties who have (or think they have) incompatible goals or ideas. Conflicts may involve deep-rooted moral or value differences, high stakes distributional questions, or can be about who dominates whom. Conflict is a perpetual given of life, although varying views of it may be held. Some may view conflict as being a negative situation which must be avoided at any cost. Others may see conflict as being a phenomenon which necessitates management. Still others may consider conflict as being an exciting opportunity for personal growth and so try to use it to his or her best advantage. Definitions of  Organizational Conflict “Working together is not always easy”, it is because of conflict. Conflict is a part of everyday life of an individual and Continue reading

Demand and Supply of Capital for Investments

Demand for Capital The demand schedule for capital refers to the arrangement of the various proposed projects in a descending order according to their estimated rates of return together with required amounts of capital needed by the respective projects. Before analyzing the investments, the management must understand the nature of opportunities. Some investments are complimentary i.e. making one investment implies that another investment will be necessary. Some investments are mutually exclusive i.e. acceptance of one, implies rejection of others and some investments are independent. It is therefore necessary to identify the various opportunities of investments. Alternative investments can be ranked according to their relative profitability. It is also important to distinguish between cost reducing investment and revenue increasing investment. According to W.W. Haynes “any investment decision is profitable if it adds more to revenue than to cost or if it reduces cost more than the revenue.” An important element in Continue reading

Market Challenger and Market Follower Strategies

Companies that are in the second, third, or even a lower position in the industry is often called companies on the rise, and companies that walk pave the way. Some companies, such as Colgate, Ford, Montgomery Ward, Avis, and Pepsi-Cola, have been great in their own areas. These companies on the rise can operate in two modes. Can attack the leader and other competitors in an aggressive battle for the expansion of its market share (market challengers), or they can cooperate and work without risk (market followers). Market Challenger Strategy There are many cases of market challengers who won positions as the market leader or even abandoned certain leaders of the market. Canon, which was only one-tenth the size of Xerox’s mid-70s, today produces more than copiers Xerox. Toyota now produces more cars than General Motors, and British Airways carried more international passengers than the former leader, Pan Am. These Continue reading

Depository System in India

India has adopted the Depository System for securities trading in which book entry is done electronically and no paper is involved. The physical form of securities is extinguished and shares or securities are held in an electronic form. Before the introduction of the depository system through the Depository Act, 1996, the process of sale, purchase and transfer of securities was a huge problem, and there was no safety at all. Key Features of the Depository System in India 1. Multi-Depository System: The depository model adopted in India provides for a competitive multi-depository system. There can be various entities providing depository services. A depository should be a company formed under the Company Act, 1956 and should have been granted a certificate of registration under the Securities and Exchange Board of India Act, 1992. Presently, there are two depositories registered with SEBI, namely: National Securities Depository Limited (NSDL), and Central Depository Service Continue reading

Difference Between Commercial Marketing and Social marketing

Man is a social animal dwelling within the confines of a social set up and interacting with the other members of the very same social set-up in order to fulfill his needs be it basic or otherwise. Every activity carried out in society serves a certain need in exchange of a benefit in kind or monetary terms which is the universally accepted mode of exchange thus creating trade and marketing activities. With progress and advancement the comprehension of market and marketing has assumed new dimension and character. Marketing activities and several strategies related to it could be very well bifurcated into Commercial Marketing and Social Marketing. Commercial Marketing has been in existence since time immemorial. The process was initially strictly understood as offering a product or service with intent to generate and maximize profit. Earlier, the commercial world lacked intense competition and hence the market being a sellers’ market ended Continue reading