Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

The Cultural Framework of International Marketing

Culture defines the people’s “way of life”, meaning the way they do things. Culture could be related to a specific country, a section of community or within an organization. A people’s culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of clothing, ways of producing and cooking food, religion, and political and economic systems. Culture is not inherited genetically; it must be learned and acquired. Socialization occurs when a person absorbs or learns the culture in which he or she is raised. Marketing research should take into account the local culture of the country in which you wish to market. How marketing efforts interact with a culture determines the success or failure of a product. Advertising and promotion require special attention because they play a key role in communicating product concepts and benefits to the target customer. Terpstra & Sarathy (2000) stated that Understanding the cultural environment Continue reading

Abey Francis

Case Study of GUCCI: Transformation of Luxury Branding

Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered customers with repair services. As the luggage business prospered, he opened his own workshop to produce his own design. The business in the 1920’s created huge profit and success however in the 1930’s Gucci began to face some challenges when the sanctions imposed on Mussolini. He faced shortage of imported leather yet this challenge gave him innovated idea of using new materials such as canvas and produced small leather goods, wallets and belts that are still big part of the Gucci company. Gucci became an internationally known luxury brand after World War II and over the next two decades the company flourished. In the1970s Gucci began to fall down due to internal conflict. Most of the conflict was between Aldo and Rodolfo Gucci, the Continue reading

Abey Francis

Edgar Schein’s Career Anchors

Edgar Schein, one of the founders in the field in modern organizational psychology, pointed out that, every one of us has a particular orientation towards work. As a result of which, we all approach our work with a set of priority and certain values. This concept is known as ‘Career Anchors’. It represents one’s combination of perceived career competence and includes talents, motives, values and attitudes that give stability and direction to a person’s career. It is regarded as the ‘motivator’ or ‘driver’ of that person. Edgar Schein’s Career Anchors depicts one’s highest priority needs and the factors of work lives one may not be willing to give up. Many people are not really clear about their need and competencies and make an inappropriate career choice, that lead to dissatisfaction and frustration at work. Knowing their Career Anchor properly, people develop sufficient insight to make intelligent and appropriate career choices. Continue reading

Abey Francis

Quick Start Business

A quick start business is one that you can implement and put into action right now. Do you want to start a business now that is going to start putting money into your account? You can find links, information and directories on this site that will lead you to the answers you have been searching for about a quick start business. In starting any business, you should form a business plan. A business plan is going to help you set goals. Set goals for your business that you can turn back to, that you can reflect about when you need to take action to expand and create additional sales for your business during the growing stages of business. Your quick start business plan is going to tackle some quick topics such as: Who am I going to sell to? Where will the product come from? Do I need to invest Continue reading

Abey Francis

Benefits and Costs of Foreign Direct Investment (FDI) to Host Country

Foreign Direct Investment plays an important part in global entrepreneurs and businesses. The FDI can easily provide a firm with new business environments and markets, cheaper production facilities, usage chances of newest technologies, cheaper financing and skills. There is an significant difference between FDI and  foreign portfolio investment  (FPI). Foreign portfolio investment means investing of individuals, companies, or policy makers of a nation in foreign fiscal tools (for example government bonds, foreign stocks) making an important wealth piece in a foreign entrepreneurship is not involved. There are two strategic kinds of FDI: Horizontal foreign direct investment  : If FDI is made in way which in same sector as a company have activity in at home. Vertical foreign direct investment: If a company or multi national establishment (MNE) supplies production resources for a company’s local transactions, or this kind of foreign direct investment can take place with selling the final product Continue reading

Abey Francis

Continuous Manufacturing Systems

In continuous manufacturing systems the items are produced for the stocks and not for specific orders. Before planning manufacturing to stock, a sales forecast is made to estimate likely demand of the product and a master schedule is prepared to adjust the sales forecast according to past orders and level of inventory. Here the inputs are standardized and a standard set of processes and sequence of processes can be adopted. Due to this routing and scheduling for the whole process can be standardized. After setting of master production schedule, a detailed planning is carried on. Basic manufacturing information and bills of material are recorded. Information for machine load charts, equipment, personnel and material needs is tabulated. In continuous manufacturing systems each production run manufactures in large lot sizes and the production process is carried on in a definite sequence of operations in a pre-determined order. In process storage is not Continue reading

Abey Francis