Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Difference Between Money Market and Capital Market

In order to understand what the differences between things are you first need to understand what each of the items is. In this case before you can understand the difference between money market and capital market you are going to need to understand what money market is and what capital markets is. Once  you understand the two  items are it will  be easier to see what the difference or differences are between the two markets. What is Money Market? Basically the money market is the global financial market for short-term borrowing and lending and provides short term liquid funding for the global financial system. The average amount of time that companies borrow money in a money market is about thirteen months or lower. Some of the more common  types  of  things  used  in  the  money  market  are  certificates  of  deposits,  bankers’  acceptance,  repurchase  agreements and  commercial paper to name a Continue reading

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Operations Management – Definition, Elements and Objectives

An operation may be defined as the process of changing inputs into outputs thereby adding value to some entity. Right quality, right quantity, right time and right price are the four basic requirements of the customers and as such they determine the extent of customer satisfaction.   And if these can be provided at a minimum cost, then the value of goods produced or services rendered increases. Operations management is concerned with managing the resources that directly produce the organisation service and products. The resources are generally consist of people, material, technology and information but may go wider than this. These resources are brought together by a series of processes so that they are utilized to deliver the primary service or product of the organization. Thus operation management is concerned with managing inputs (resources) through transformation processes to deliver outputs (service or products). The objectives of production management are “to Continue reading

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Emotional Marketing

Emotional marketing is a highly successful method that is used by marketers to both attract and retain customers. The main aim of emotional marketing   is to connect to customers’ hearts. It is seen that emotional thoughts stimulate people’s minds faster than rational thoughts. Emotional marketing is all about considering the feelings and needs of customers and finding ways to take advantage of the same to achieve higher volumes of sales. Most marketers are now adopting emotional marketing technique because of the realization that the emotional route can be effectively used to change consumers’ attitude towards their products. Now-a-days companies are using emotional advertisements to evoke favorable reaction from consumers. Emotion based marketing offers competitive advantages to marketers in developing strong relationship with consumers. Many of the advertisements these days have a strong element of emotion touch to them, which draws consumers to connect with the brands being advertised. For Continue reading

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Case Study on Entrepreneurship: Rashmi Garments

Mrs. Rashmi Agarwal, who is a post graduate in Economics, has established Rashmi Garments, in May, 1987, by installing two machines — one her own and the other purchased from a local dealer, with a total investment of Rs. 20,000. The idea of starting her own business came in 1984, when she saw an advertisement in the newspaper for a one month Entrepreneurship Development Programme (EDP) being conducted by the Small Industry Service (SISI), Okhla, New Delhi. She learnt how to start her own venture. Feeling encouraged, she decided to start a garment unit as she had learnt something about garments during her school days. In order to add to her technical know-how, in 1985, she enrolled herself for a two-year part time course in Fashion Designing with the Young Women’s Christian Association (YWCA), New Delhi and completed the course in 1987. In the meantime, on the advice of her Continue reading

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Case Study of Zara: Use of Technology to Improve Operational Responsiveness

Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which is one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3825 stores across 68 countries. Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever the season. Coupled with this, is their keen eye for discovering new fashion trends and translating these trends from the catwalk to the high street, both quickly and affordably. Zara boasts a marketing strategy of firstly product variety with a focal point of ensuring speed to market. At present, Zara launch 10,000 new articles per year across their portfolio of stores. Finally, store location, as any marketing is left to store location Continue reading

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Discounting Principle in Managerial Economics

One of the fundamental ideas in economics is that a dollar tomorrow is worth less than a dollar today. This seems similar to the saying that a bird in hand is worth two in the bush. A simple example would make this point clear. Suppose a person is offered a choice to make between a gift of 100$ today or 100$ next year. Naturally he will choose the 100$ today. This is true for two reasons. First, the future is uncertain and there may be uncertainty in getting 100$ if the present opportunity is not availed of. Secondly, even if he is sure to receive the gift in future, today’s 100$ can be invested so as to earn interest, say, at 8 percent so that. one year after the 100$ of today will become 108$ whereas if he does not accept 100$ today, he will get 100$ only in the Continue reading

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