Role of Different Parties Involved in Launching of Global Depositary Receipt (GDR)

GDRs (Global Depositary Receipts) are a type of straight equity shares, which are issued in the offshore market. These are essentially those instruments, which possess a certain number of underlying shares in the custody of depository bank. It is negotiable instrument, which are publicly traded local currency share. It is in the form of depository or certificate issued by the overseas depository bank outside India and issued to the non- resident investors against the issue of the ordinary shares or foreign currency convertible bonds of the issuing company. In case of typical Global Depositary Receipt, it is denominated in US $ and the underlying shares are denominated in local currency of the issuer. GDRs can be converted into equity shares by cancellation of GDRs through intermediaries, if so desired by the investor and the sale of underlying share in the domestic market through the local custodian. They are treated as Continue reading

Performance Budgeting

Performance Budget may be defined as a budget based on functions, activities and projects. Performance Budgeting may be described as a budgeting system, where under input costs are related to the end results, are related to the performance. Performance Budgeting is defined as the process of analyzing, identifying, simplifying and crystallizing specific performance objectives of a job to be completed over a period, in the framework of the organizational objectives, the purpose and objectives of the job. It involves evaluation of the performance of the organization in the context of both specific as well as overall objectives of the organization. An overview of Performance Budgeting The performance management concepts for budget management practices produced a performance budgeting. Performance budgeting is a goal-oriented budget, it is based on achievement of the government’s public sector objectives and it is in budget preparation, control and evaluation of a budget management model. In contrast Continue reading

Publicity and Public Relations in Industrial Marketing

Publicity When any significant news about a product is made known to the people through a published medium like radio, television, newspaper or otherwise, such kind of act is known is publicity. Publicity has very high  credibility in the eyes of organizational buyers as the sponsor does not  pay anything for publicity and it is not a part of any promotional program.  It is the least costly promotional alternative available for the company  that is very effective. Publicity helps to generate sales leads and  improves relationship with customers. Technical articles published in  trade journals about a company or products with the identity of authors  (such articles are called as signed articles) improve the image of the  company and the products. They form as a good source of information  for customers. Though publicity is free, there are some associated costs attached to it.  The costs incurred are for reasons like obtaining Continue reading

Brand Tribalism – Consumer Tribal Behavior on Brand Loyalty

Concept of Brand Tribalism A brand tribe can be defined as a social network of varied persons – who are linked by a shared belief around a brand; its members are not simple consumers, they are also believers and promoters. A brand tribe does collective action and therefore it is implicated as post-modern business. The emergence of brand tribalism represents tribal consumption’s. Brand tribalism emerges because there is a group of consumers who adore this brand emotionally connected by some values and usage of consumption, using the social “linking value” of products and services to create a community and express identity. The phenomena of tribes can be presented as an expression of both self and social identity. Consumer social identities and consumption choices shift depending on situational and lifestyle factors. So, the phenomena of Brand tribalism can also be understood and accessed through their shared beliefs, ideas and consumption. Due Continue reading

Survey Feedback as an Organizational Development Tool

The study of Survey Feedback played an important role in formation and history of Organizational Development (OD). Developed as an  organization wide intervention by Mann and his associates (1957-1965), survey feedback is a  process in which organizational members complete questionnaires on various organizational issues, receive feedback on the results, then take appropriate actions to address the critical needs and concerns. Though some type of survey method was prevalent in various organizations earlier, Institute for Social Research (ISR) of University of Michigan, USA developed a comprehensive questionnaire for conducting survey in different aspects of an organization. The basic objectives of survey feedback method are as follows: To assist the organization in diagnosing its problems and developing action plan for problem-solving. To assist the group members to improve the relationships through discussion of common problems. Process of Survey Feedback Survey feedback method usually proceeds with sequential activities involving data collection, feedback of Continue reading

The Process of Diversification of Investment Portfolio

The process of diversification  of investment portfolio has various phases involving investment into various classes of assets like equity shares, preference shares, money market instruments like commercial paper, inter-corporate investments, certificate of deposits etc. Within each class of assets, there is further possibility of diversification into various industries, different companies etc. The proportion of funds invested into various classes of assets, instruments, industries and companies would depend upon the objectives of investor, under portfolio management and his asset preferences, income and asset requirements. A portfolio with the objective of regular income would invest a proportion of funds in bonds, debentures and fixed deposits. For such investment, duration of the life of the bond/debenture, quality of the asset as judged by the credit rating and the expected yield are the relevant variables. Bond market is not well developed in India but debentures, partly or fully convertible into equity are in good Continue reading