Marketing Concept in Marketing Management

In a modern industrial economics, productive capacity has been built up to a point where most markets are buyers markets (i.e. the buyers are dominant) and sellers have scramble hard for consumers and ultimately consumers began to occupy a place of unique importance. The business firms recognize that “there is only one valid definition of business purpose to create a customer”. In other words, the recognition of the importance of marketing leads to the acceptance of marketing concept. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. In 1776 in the Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. To better Continue reading

Case Study: Amazon.com Situation Analysis

Jeffrey Bezos started Amazon.com in 1994, after recognizing that Internet usage was growing at a rate of 2,300 percent a year. Operating from a 400-square foot office in Seattle, Jeffrey launched Amazon.com on the Internet in July 1995. Amazon.com mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. By the end of 1996, his firm was one of the most successful Web retailers, with revenues reaching $15.6 million. Almost overnight Amzon.com quickly became the world’s largest e-tail bookstore in the world. Amazon has continued to expand its customer base, and sales revenues have increased every year. The firm’s revenues increased from $15.7 million in 1996 to $2.76 billion in 2000 . Today, Amazon.com is the place to find and discover anything you want to buy online. Amazon offers the Earth’s Biggest Selection of products to 29 million people in Continue reading

Role of Financial Institutions in Economic Development

Financial institutions form the backbone of a modern economy, serving as crucial intermediaries that facilitate the flow of money and capital. By mobilizing savings, providing credit, and offering a spectrum of financial services, these institutions contribute to economic growth and development. Financial institutions provide means and mechanism of transferring resources from those who have an excess of income over expenditure to those who can make productive use of the same. The commercial banks and investment institutions mobilize savings of people and channel them into productive uses. Financial institutions provide all type of assistance required for economic development in the following ways. 1. Providing Funds The underdeveloped countries have low levels of capital formation. Due to low incomes, people are not able to save sufficient funds which are needed for sensing up new units and also for expansion, diversification and modernization of existing units. The persons who have the capability of starting Continue reading

Writing the Research Report

Research Report is the major component of the research study. Report writing is the important stage in the research activity. The hypothesis of the study, the objective of the study and the data collection and data analysis can be well presented in report. This report writing will help others to understand the findings of the research. Report writing is integral part of research and hence it cannot be isolated. Report writing is not a mechanical process but it is an art. It requires skill. Different Steps in Report Writing: It is the critical stage and hence it requires patience. These is no mechanical formulate to present a report, though there are certain steps to be followed while writing a research report. The usual steps in report writing can be indicated in the following manner: Logical analysis of subject matter. Preparation of final outline. Preparation of Rough Draft. Rewriting and Polishing. Continue reading

Workplace Flexibility and Work-Life Balance

In the modern highly volatile business environment, organizations go through a tough time keeping up with the market forces due to the severity of the competition they face. This makes the customer search for the best quality and value for their money. Therefore organizations formulate strategies and these strategies are then transformed into quantitative objectives and are broken down to each employee in the organization in order that they can carry out their part in it. This creates pressure in the minds of the managers and their employees. The managers persuade the employees and get the tasks done one way or the other. This increasingly demanding workplace complexity is what causes work-life balance issues. In other words, employees find it rather difficult to balance the work with their own personal lives. Is Workplace Flexibility the ‘Solution’ to Work-Life Balance Problems? In the context of human resource management, workplace flexibility refers Continue reading

Computer Storage Fundementals and Devices

Data and information must be stored until needed using a variety of storage methods. There are many types of storage media and devices. Computer Storage Fundamentals Data are processed and stored in a computer system through the presence or absence of electronic or magnetic signals in the computer’s circuitry or in the media it uses. This is called a “two-state” or binary representation of data, since the computer and the media can exhibit only two possible states or conditions. For example, transistors other semiconductor circuits are either in a conducting or nonconducting state. Media such as magnetic disks and tapes indicate these two states by having magnetized spots whose magnetic fields have one of two different directions, or polarities. This binary characteristic of computer circuitry and media is what makes the binary number system the basis for representing data in computers. Thus, for electronic circuits, the conducting (ON) state represents Continue reading