Develop a Successful Industrial Promotion Program

Today’s economic conditions call for careful consideration of the  elements that are essential in developing an effective communication  program – whether it is industrial or consumer oriented. Promotional variables  must be artfully integrated if communication objectives are to be achieved most  effectively. Many of the principles that are followed in developing consumer  advertising programs are not only applicable but are necessary in developing an  effective industrial promotional program. The objective of industrial  advertising, for instance, is to communicate something about the company and its products. It should be designed, then, to enable the company and its sales people to become favorably known to current and potential customers, to convey specific and technical information regarding the characteristics of a particular product(s), to help sales people in their selling effort, to motivate distributors of industrial goods, and to reach those who either directly or indirectly influence the buying of industrial goods. An Continue reading

External Commercial Borrowing (ECB)

External Commercial borrowing (ECB) refers to commercial loans availed by companies from non-resident lenders in the form of bank loans, buyers credit, suppliers credit, securitized instruments (e.g. floating rate notes and fixed rate bonds). A company is allowed   to raise ECB from internationally recognized source such as banks, export credit agencies, suppliers of equipment, foreign collaborators, foreign equity-holders, international capital markets etc. However, offers from unrecognized sources are not entertained. External Commercial Borrowings (ECBs) include bank loans, suppliers and buyers credits, fixed and floating rate bonds (without convertibility) and borrowings from private sector windows of multilateral Financial Institutions such as International Finance Corporation. In India, External Commercial Borrowings are being permitted by the Government for providing an additional source of funds to Indian corporate and PSUs for financing expansion of existing capacity and as well as for fresh investment, to augment the resources available domestically. ECBs can be used Continue reading

Settlement of Transactions in Foreign Exchange Markets

Foreign exchange markets make extensive use of the latest developments in telecommunications for transmitting as well settling foreign exchange transaction, Banks use the exclusive network SWIFT to communicate messages and settle the transactions at electronic clearing houses such as CHIPS at New York. SWIFT SWIFT is a acronym for Society for Worldwide Interbank Financial Telecommunications, a co operative society owned by about 250 banks in Europe and North America and registered as a co operative society in Brussels, Belgium. It is a communications network for international financial market transactions linking effectively more than 25,000 financial institutions throughout the world who have been allotted bank identified codes. The messages are transmitted from country to country via central interconnected operating centers located in Brussels, Amsterdam and Culpeper, Virginia. The member countries are connected to the centre through regional processors in each country. The local banks in each country reach the regional processors Continue reading

The Reserve Bank of India (RBI): Objectives and Functions

The Reserve Bank of India (RBI) is the apex financial institution of the country’s financial system entrusted with the task of control, supervision, promotion, development and planning. RBI is the queen bee of the Indian financial system which influences the commercial banks’ management in more than one way. The RBI influences the management of commercial banks through its various policies, directions and regulations. Its role in bank management is quite unique. In fact, the RBI performs the four basic functions of management, viz., planning, organizing, directing and controlling in laying a strong foundation for the functioning of commercial banks. History  of Reserve Bank of India (RBI) In 1921, the Imperial Bank of India was established to perform as central bank of India by the British Government. But unfortunately Imperial Bank failed to show its performance up to the mark and didn’t achieve any success as the Central Bank. Then the Continue reading

Factors Influencing Plant Layouts

The basic objective of any plant layout is to ensure a smooth flow of work, material, and information through a system. The basic meaning of plant is the space in which a business’s activities take place. The layout and design of that space impact greatly how the work is done-the flow of work, materials, and information through the system. The key to good plant layout and design is the integration of the needs of people (personnel and customers), materials (raw, finishes, and in process), and machinery in such a way that they create a single, well-functioning system. Recommended reading: Plant layouts – Definition and Objectives The following are some important factors, which influence the planning of effective layout to a significant degree. 1. Nature of the product: The nature of the product to be manufactured will significantly affect the layout of the plant. Stationary layout will be most suitable for Continue reading

Cash Collection and Payment Systems

Cash Collection Practices Cash management is intimately connected with realization from debtors. Prompt collection from debtors is preferred for that involves less money being locked-up in accounts receivables, less bad debts, etc. How can collections be prompted? We can give cash discount to prompt collections. Besides a system of decentralized collection is suggested for prompt collections. Concentration Banking is a technique of decentralized or prompt collection. Concentration banking system works this way: (i) there is decentralized billing of customers, so that immediate dispatch of goods, invoices are made and dispatched, (ii) customers are directed to send the remittances to corresponding regional offices, (iii) regional offices on receipt of remittances send them to banks for collection, (iv) After collection is effected, after retaining a minimum sum, the regional office sends the balance on account to the head-office bank account. As all such cash balance remittances get concentrated in the head-office bank Continue reading