Although the primary aim of sales letters or offers is publicity yet it is the most important written form of business communication. It reaches out to a large number of people interested in a particular product or service and turn them into buyers. Even if people are not interested in the product, them the aim of this letter is to make them interested in it. Starting with the assumption that the receiver may resist the offer, the sales letter has to be persuasive or powerful enough to make recipient act. They are unsolicited letters, mostly written by professional writers. The effectiveness of such letters depends on the writer’s ability to use language suited to his purpose that is above all to influence the recipient – his thinking, taste and behavior.… Read the rest
Communication Techniques
Business Letter – Meaning, Purpose and Components
A letter is price of conversation by post. It is the most important means of written communication. Every organization has to maintain contacts with its customers, suppliers, Government Department and so on. The organization has also to exchange information with various parties. Placing orders, soliciting enquires, executing orders etc. require communication. For such type of communication the media used by the organization is a letter. This letter is known as business letter.
- In the words of H. A. Murphy and others, “The medium used most often for written messages to persons outside your organization is the business letter.”
- W. J. Weston said, “Business letter is the process of accomplishing business transaction in written form.”
Selection interviews and it’s types
Interviewing is really an effective but highly complicated tool of selection. The process of interviewing is an oral examination with all its variations. The written examinations cannot trace the personal qualities, behavior, habits and character traits of the candidate. So in order to find out a suitable candidate, the interviewer has to seek more information about the candidate through interview techniques. Also, the other objective is to impart complete and accurate information about the job and its terms and conditions. The employment interview is usually observed in terms of its long-range effects on the employer, employee and the organization.
The major source of information regarding the personality and background of the applicant is the observation of the candidate’s non-verbal reactions and his general behavior during the interview.… Read the rest
Planning and conducting interviews
Before meeting for an interview, both the interviewer and the interviewee have to make planning and preparation. Many job interviews are failures because either the applicants or the interviewer lack the skills of planning for them. The interviewer must have clear and detailed information about the post for which the candidates are to be interviewed. He should be in a position to tell the candidate the working conditions, details of job operations and other responsibilities. He has to make proper seating arrangement for the candidates in such a way that they may feel relaxed in the waiting room before facing the interviewer.… Read the rest
Understanding the Body Language
Body language is an important part of communication, which, according to at least one study, constitutes around 55% of what we are communicating. If you wish to communicate well, then it makes sense to understand how you can (and can’t) use your body to say what you mean. A significant cluster of body movements is used to signal aggression. This is actually quite useful as it is seldom a good idea to get into a fight, even for powerful people. Fighting can hurt you, even though you are pretty certain you will win. In addition, with adults, fighting is often socially unacceptable and aggression through words and body language is all that may ever happen.… Read the rest
Mass communication and it’s importance
Outside the realm of interpersonal communication exists another form of communication, which involves communication with mass audiences and hence the name mass communication; and the channels through which this kind of communication takes place are referred to as mass media. Both mass communication and mass media are generally considered synonymous for the sake of convenience. Mass communication is unique and different from interpersonal communication as evident from the following definition. Any mechanical device that multiplies messages and takes it to a large number of people simultaneously is called mass communication. The media through which messages are being transmitted include radio, TV, newspapers, magazines, films, records, tape recorders, video cassette recorders, etc and require large organizations and electronic devices to put across the message.… Read the rest