Founded on May 7, 1946 in Tokyo, Japan, one of the most successful technological corporations in the world: Sony was created under the two legendary men: the physicist Masaru Ibuka and the physicist Akio Morita (Sony, 2013). They made the decision to set up a company repairing and producing electrical equipment and established Sony under the name under the name Tokyo Tsushin Kogyo K.K. which is Tokyo Telecommunications Engineering Corporation, known as Totsuko. At that time, Totsuko was just a small company with capital of 190,000¥ (~ 2000 $) and around 20 employees compare to giant corporations in Japan such as Toshiba, Hitachi, Sharp, Matsushita with tremendous capital, facilities and labour capacity. Although in 1946 Japan was just recovered fromContinue reading
Company Analysis
History and Background of Starbucks
Starbucks Corporation is an international coffee and coffee house chain based in Seattle, Washington, United States. It opened as a single small store opened in 1971 and became a coffee giant at the end of the millennium. Starbucks has led a coffee revolution in the United States and beyond. The store was opened by 3 men: Jerry Baldwin, Zev Siegl and Gordon Browker. Starbucks for first nine months bought coffee from Peet’s Coffee. Within first decade Starbucks opened five stores. In 1983, Starbucks bought Peet’s Coffee the same year, Howard Schultz who was hired in 1982 to manage the company’s retail sales and marketing, took a buying trip to Italy, where another coffee revelation took place. He visited Milan’s famousContinue reading
SWOT Analysis of Ford Motor Company
About Ford Motor Company Ford Motor Company is USA based market leader in automotive industry with its operations in more than 6 continents, and they operate near 70 plants worldwide, with about 159,000 employees worldwide it has been leading the automotive industry in USA, and Europe. With their successful mergers with Volvo, Aston Martin and Jaguar they have been able to perform well in UK as well, their vision names one plan one goal shows their global thinking with the integration on suppliers, distributors and global works force they plan to become a true worldwide market leader in consumer vehicles. Their strategy of becoming on stop shop for all vehicle related things that’s include purchasing, financing and maintaining shows theirContinue reading
PESTLE Analysis of Starbucks
Starbucks started off as a small coffee shop in 1971. The founders consisted of Gerald Baldwin, Gordon Bowker and Ziev Siegl who exchanged their ideas and launched their first outlet at the Pike Place Market in Seattle. In the early 1980s Howard Schultz joined Starbucks and has later felt the need that Starbucks needed to market themselves. He wanted to create a brand image that would attract customers and help them to differentiate their coffee outlet from other competitors. Schultz visited Italy and was ‘impressed with their popularity and culture.’ He thought it would be a good idea to bring the espresso bars, lattes and mochas to Seattle. Throughout the years Schultz has managed to differentiate Starbucks, creating a veryContinue reading
History and Background of Oracle
Larry Ellison, Bob Miller, and Ed Oats founded Software Development Laboratories (SDL) in 1977. SDL was founded to implement a commercial version of Relational Database Management System (RDBMS). Inspiration to implement RDBMS system came from the 1970 paper on RDBMS authored by Edgor Codd named “A Relational Data for Large Shared Data Banks”. In 1977 SDL implemented first commercial version of RDBMS for CIA. The code name for the project was Oracle. The unique product that the company offered was increasingly recognized in the market and company changed its name to Oracle Systems Corporation to identify itself with its flagship product Oracle. Oracle decided that it would use SQL to retrieve data from database because founders understood that IBM’s SQLContinue reading
Porters Five Forces Analysis of Samsung
Samsung Electronics Co., Ltd. is a worldwide electronics company founded in 1938, with its headquarters in South Korea. Along with its subsidiaries, Samsung Electronics is responsible for the production, distribution and sale of a wide range of devices and electronic products throughout the world. The products that Samsung Electronics produces are developed both for individual consumers as well as for industries, and the company is also responsible for the development of network systems. In 2009, Samsung Electronics had been in business for 40 years, and was ranked number one in terms of sales for all global information technology (IT) companies for the first time. Currently, Samsung Electronics boasts around 30% of the global market share for smartphones, and has seenContinue reading