It’s vital for a business to develop as many external contacts as possible. This simple approach can lead to valuable relationships and opportunities that would not otherwise have occurred. Below are some of the best ways you can develop relationships with individuals and organizations outside of your business.
Develop Your Communication Skills and Communication Channels
Before you reach out to certain individuals and organizations, it’s important to prepare properly and have the skills and knowledge required for communicating in an effective way. For instance, if you want to interact with local government representatives and agencies in a more productive way, you may need to hire a consultant or someone who has completed an online masters in public administration and who has a great working relationship with the public sector.
In other situations, it may be a good idea for you or someone in your organization to enroll in an online master in public administration degree course or similar program provided by universities like Norwich University, so that you have a permanent person in your company who can deal with government entities that can help your business.
Attend Networking Events
Most people prefer to deal with other individuals and businesses they are familiar with. This means you and your business need to get public exposure. Attending networking events like Chamber of Commerce meetings, conferences, and industry seminars is an effective way to do this. The more times you are seen at these events, the more people will become familiar with you and start to trust you.
Give Your Own Presentations
Initially, when you attend networking events you may be there to listen to other people. However, eventually you could participate more in these events by giving your own presentations in the area you have expertise in. This once again could lead to a lot of new opportunities, including business offers and referrals from those who listen to your presentations.
Join Online Communities
Today’s business owners live busy lives and it’s not always possible to attend networking events. In other cases, the people you want to interact with may not attend these types of events or they live a long distance away. This is where the internet can come to the rescue because a wide range of online business communities exist.
These communities are usually open to novice business owners, established business owners and people who have a keen interest in the same industry or niche. Interacting with other community members is extremely easy and most members of these websites are more approachable online.
Build Your Own Online Social Profile
It’s important to maintain professional online social media profiles. A huge number of people prefer to use the internet to find out about a business or the people in a business. The more informative your social media profiles are, the more impressed others will be and the more likely it is that they will want to find out more about you and your business.
Networking and building positive relationships with individuals and businesses outside your own organization is an important step if you want your business to succeed and grow. This is not as difficult as it may sound, especially if you follow the steps above.