Case Study of McCain Foods: Dominating the Frozen Food Industry with Business Expansion
McCain Foods Limited was established in 1957 in Florenceville, New Brunswick, Canada. The McCain brothers identified the need for frozen food in Canada and they decided to come up with a company that would satisfy this need. Andrew McCain discovered that there was a vast market for potatoes across the globe. Therefore, he established McCain Produce Company with an aim of exporting seed potatoes. Later, his sons came up with an idea to establish a business that dealt with frozen foods. The company started by hiring thirty employees, and during the first year, it made sales worth $152,678. Today, McCain Food Limited is one of the multinational companies that deal with frozen foods. The company’s operation is so massive that it processes one million pounds of potato products each hour and sells one-third of the world’s frozen french fries products in over 110 countries. Moreover, the company offers jobs to thousands Continue reading