Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Elements of Brand Identity

There are many elements/characteristics associated with a brand, which need to be understood to facilitate brand creation and brand management.  These include brand identity, image, positioning, personality, culture and architecture, as well as brand components such as the text, visual images, and sounds. The brand identity is the way in which a brand/product is portrayed by the firm, with the aim of differentiating the brand from competitors while concurrently creating familiarity between the target market and the brand. This is achieved using a range of tools, which will include the brand image, positioning, personality, culture and architecture. The brand image uses these tools in a combined manner to create or embody a unique set of representative associations which helps to establish a relationship between the customer and the brand/product. The brand identity should create immediate recognition not only for the underlying product/service, but the values, positioning, and general benefits associated Continue reading

Abey Francis

Problems Faced by Trade Unions in India

The shortcomings or the weakness of the trade union movement in India are as follows: Lack of Balanced Growth: Trade unions are often associated with big industrial houses. A vast majority of the working population is without any union backing. The entire agricultural sector is highly unorganized in India. The agricultural workers are subject to all kinds of exploitation. The same is true with respect to those working in small scale and cottage industries. Lack of balanced growth of trade unions in all sectors is one of the major weakness of the trade union movement in India. Low Membership: Trade unions , with the exception of few have low membership. This is because many employees are not willing to join unions although they are ready to enjoy the benefits arising out of the union actions. The reasons for the hesitation of employees to join unions include, among others, the need Continue reading

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Uses of Industrial Advertising

Rarely is advertising employed by itself in the industrial arena. The  complexity of most industrial products, coupled with buyers’ expectations and  unique information needs, requires personal contact. It is not possible, however, for  sales people to make contact with all the various individuals who may be  involved in a purchasing decision. In fact, studies have indicated that on the  average for every ten buying influencers, salesperson reaches only three to four.  Not only is industrial advertising an effective means of reaching inaccessible or  unknown buying influencers, it creates awareness, enhances the effectiveness of  the sales call, increases the overall efficiency of the selling effort, and is an  important ingredient in creating and maintaining demand at the distributor level. Reaching Buying Influences:  It is not uncommon for industrial sales people to  be unaware of individuals within a firm who may be in a position to exert  influence on a purchasing decision. Continue reading

Abey Francis

Case Study of Rolls Royce: Innovating for the Future

Rolls Royce is a market leader in propulsion and distributed energy systems for both the defense and civil aerospace markets. Their commercial markets cover nuclear, gas turbine, and diesel technologies to power everything from small planes and trains to entire cities. The aerospace applications for innovation are where Rolls Royce has made significant investments and reaped interesting rewards. On the defense side of their business, they have over 16,000 engines in service. In the civil aerospace side of their business, they provide engines to airlines, private business and engines for helicopters. Major Changes in Industry The nature of the aerospace industry has relatively high barriers to entry as the cost for entry is high and requires specific skills and expertise. Nonetheless, the industry has been experiencing growth as the demand for flights increases resulting in the rise of aircraft manufacturing. Several factors have contributed to uncertainty in the aerospace industry Continue reading

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Benefits of Advertising

Basically advertising is an economic institution. Advertising performs important economic function for the advertiser, affects economic decisions of audience and is an integral part of the entire national and international economic system. Information. One cannot debate the importance of information for consumers about various products, services and organizations to make advantageous economic decisions. The decisions made in the absence or with insufficient information may produce negative and undesirable consequences. Because of ignorance the consumer may purchase inferior product or pay higher prices and may not even know that the product exists. Through ads the information reaches a large number of audience in the shortest possible time. Brand image building. There is hardly any disagreement on this issue. Advertising plays an important role in building the brand image. Consumers develop mental images of brands that may appeal to different market segments. These images may have their root in real or assumed Continue reading

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What is Corporate Communication?

By corporate communication we mean the corporation’s voice and the images it projects of itself to the various stakeholders. This includes areas such as corporate reputation, corporate advertising, and employee for communications, government relations and media management. We shall be discussing them at a later stage one by one. These days most of the bigger organizations have departments of corporate communication which appeared on the organizational chart along with traditional functions like marketing or accounting. The addition, corporate communication is also the processes accompany uses to communicate all its messages to key constituencies – a combination of meetings, interviews, speeches, reports, images advertising, and online communication. Ideally, corporate communication is an attitude of toward communication or a set of mental habits that employees internalize. The result is good communication practices that permeate an organisation and are present in all its communications with constituencies. Corporate communications are defined as the products Continue reading

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