The Impact of Information Technology on Communication

Communication is the key thing that sets human beings apart from all the other animals. The human ability to communicate at a very sophisticated level has enabled us to build civilizations and to develop advanced technologies. Technology has increased incrementally since then and there have been huge leaps in communications technologies, such as the Internet. Whereas, the quality of the communication deteriorated as our ability to communicate rapidly via technology. The world today is a global world; we live in a global village and the world as we know it keeps decreasing due to the rapid growth of technology. The ever increasing speed at the development of new technology creates innovative ways of communicating and in more ways than one has changed the way people communicate. It will be argued here that although modern communication has some advantages, which include convenience, speed, dissemination, the disadvantages cannot be neglected, such as Continue reading

Stimulus Generalization and Stimulus Discrimination in Organizations

Stimulus Generalization in Organizations Stimulus generalization refers to how people recognize the same or similar stimuli in different settings. In other words, it is the process by which they can generalize a contingent reinforcement from one setting to another. Consider the plant manager of a manufacturing company who has a history of effective troubleshooting. Over the years he has been assigned to several plants, each with a serious operating problem. After successfully dealing with the difficulties, he has always received an extended vacation, a bonus and an increase in his base salary. He has learned the basic contingencies or requirements of reinforcement for his job. The stimulus is the assignment, the response is correcting problems and the consequences are several positive reinforcers. When the manager gets his next assignment, he will probably generalize from his past experiences even though he will be in a different plant with different problems and Continue reading

Introduction to Investment Banking

‘Investment Banking‘ as term suggests, is concerned with the primary function of assisting the capital market in its function of capital intermediation, i.e., the movement of financial resources from those who have them (the Investors), to those who need to make use of them for generating GDP (the Issuers). Banking and financial institution on the one hand and the capital market on the other are the two broad platforms of institutional that investment for capital flows in economy. Therefore, it could be inferred that investment banks are those institutions that are counterparts of banks in the capital markets in the function of intermediation in the resource allocation. Nevertheless, it would be unfair to conclude so, as that would confine investment banking to very narrow sphere of its activities in the modem world of high finance. Over the decades, backed by evolution and also fuelled by recent technologies developments, an investment Continue reading

Porter’s Five Forces Analysis of Hewlett Packard (HP)

Hewlett-Packard is categorized in the Diversified Computer Systems industry of the Technology sector. Within the Computer Systems industry Hewlett-Packard has many high profile competitors such as: Canon, Dell, IBM, Apple, and Cisco Systems. The Computer Systems industry contains a large range of products including but not limited to: desktop computers, personal notebooks, printers, scanners, cameras, and different software programs. Most companies, such as Dell, Apple or Gateway, tend to be limited to a small product range. Compared to other industry competitors, Hewlett-Packard has a wide variety of consumer products. This gives HP a competitive advantage in the consumer market due to their brand name coverage in the technology industry. Hewlett-Packard offers desktops, notebooks, handhelds (pocket PC’s), monitors, home networking, televisions, digital photography, printers and printing supplies. Hewlett-Packard does not specialize in just one product line. With new technology innovations, some of their previously lesser known lines have grown to be Continue reading

Case Study of Nike: Building a Global Brand Image

Brand History The idea of Nike began way back in the 1950s. A track coach by the name of Bill Bowerman was at the University of Oregon training his team. Bill was always looking for a competitive edge for his runners, like most of us today look for any advantage we can get. Bill said he tried using different shoes for his runners as well as trying other things to try and make his athletes better. Bill tried to contact the shoes manufactures in attempt to try out his ideas for running shoes. This however failed. In 1955 a track runner by the name of Phil Knight enrolled at Oregon. Phil was on the track team under Bill. Phil graduated from Oregon and acquired his MBA from Stanford University. Phil went on to write a paper that talked about how quality shoes could be made over in Japan and they Continue reading

Hawtreys Monetary Theory of Trade Cycles

The British economist Ralph G. Hawtrey regards trade cycle as a purely monetary phenomenon. According to him, non-monetary factors like wars, earthquakes, strikes and crop failures may cause partial and temporary depression in particular sectors of an economy. However, these non-monetary factors cannot cause full and permanent depression involving general unemployment of the factors of production in a trade cycle. On the other hand, changes in the flow of money are the exclusive and sufficient cause of changes in trade cycle. In Hawtrey’s opinion, the basic cause of trade cycle is the expansion and contraction of money in a country. According to Hawtrey, changes in the volume of money are brought about by changes in the rate of interest. For instance, if banks reduce their rate of interest, producers and traders will be induced to borrow more from banks so as to expand their business. Borrowing from banks will lead Continue reading