Total, Average and Marginal Revenues
When a firm undertakes the task of production and purchases inputs it incurs cost. Having produced the output, on selling it the firm earns some income. The income receipt by way of sale proceeds is the revenue of the firm. We can study the concept of revenue by distinguishing between total revenue, average revenue and marginal revenue. Total Revenue (TR) Total revenue is the sale-proceeds or the aggregate receipts obtained by the firm for selling its product. Each unit of output sold in the market fetches a price and when this price is multiplied by the number of units sold we obtain the total revenue. Thus the total revenue depends on two factors: The price of the product (P) The units of output sold (Q) Thus, Total Revenue = Price x Quantity sold or, TR = P x Q For example, if the price of one Continue reading