Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Promotion Component of the Global Marketing Mix and Global Promotion Strategies

Marketing communications–the promotion “P” of the marketing mix–refers to all forms of communications that organizations use to establish meaning and influence buying behavior among existing and potential customers. Marketing communications should be designed to tell customers about the benefits and values that a product or service offers. The principal forms of marketing communications that is/ the elements of the promotion mix are Advertising, Personal selling, Publicity and Sales Promotion. All of these elements can be utilized in global marketing; however, the environment in which marketing communications programs are implemented can vary from country to country. Advertising may be defined as any sponsored, paid communication placed in a mass-medium vehicle. Advertising plays a more important communication role in the marketing of consumer products than industrial products. Frequently purchased, low-cost products generally require heavy advertising support. Not surprisingly, consumer products companies top the list of big advertising spenders. Global Promotion Strategies Companies Continue reading

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New Venture Teams

A recent idea for facilitating corporate innovations is called a new venture team. A new venture team is a unit separate from the rest of the organization and is responsible for developing and initiating a major innovation. New venture teams give free reign to members’ creativity because their separate facilities and location free them from the organizational rules and procedures. These teams typically are small, loosely structured, and organic, reflecting the characteristics of creative organizations described in the table regarding the characteristics of creative people and organizations. Peter Drucker advises organizations that wish to innovate to use a separate team or department:  “For the existing business to be capable of innovation, it has to create a structure that allows people to be entrepreneurial… This means, first, that the entrepreneurial, the news, has to be organized separately from the old and the existing. Whenever we have tried to make an existing Continue reading

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Importance of Cost of Capital

The cost of capital is very important concept in the financial decision making. Cost of capital is the measurement of the sacrifice made by investors in order to invest with a view to get a fair return in future on his investments as a reward for the postponement of his present needs. On the other hand from the point of view of the firm using the capital, cost of capital is the price paid to the investor for the use of capital provided by him. Thus, cost of capital is reward for the use of capital. The progressive management always likes to consider the importance cost of capital while taking financial decisions as it’s very relevant in the following spheres: Designing the capital structure: The cost of capital is the significant factor in designing a balanced and optimal capital structure of a firm. While designing it, the management has to Continue reading

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Case Study of Kellog’s: Marketing Strategy for Latin America

In 1980, Peter A, Horekens, marketing director for Kellog company, was faced with the problem of developing a market for ready-to-eat cereals in the Latin American region. Although Kellog had no competition in the ready-to-eat cereal market in this region, they also had no market. Latin Americans did not eat breakfast as the Americans did. The problem was especially prominent in Brazil. To create a market and increase sales in this region, Horekens had to create a nutritious breakfast habit. Kellog Company, which headquartered in Battlecreek, Michigan, was founded in 1906 by W.K. Kellog. The company continued to operate successfully with sales in 1980 amounting to 2,150.9 million U.S. Dollars. The Kellog Company manufactured and marketed a wide variety of convenience foods with ready-to-eat cereals topping the list. The company’s products were manufactured in 18 countries and distributed in 130 countries. The ready-to-eat cereals sales made up the majority of Continue reading

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Inductive and Deductive Research Approach

Inductive Research Approach Induction is concerned with first obtaining data, discovering the truth and establishing relationships regarding the particular cases concerned. If these are found correct and operating, these are  generalized   Induction lays stress on establishment of the material truth of matters pertaining to the universe or population based on sample observations. In mathematics, the proof for the Binomial Theorem is based on induction method. A study of, say, a dozen, randomly chosen family run businesses reveals that the decision-making process is centralized and less transparent. And, it may be concluded that decision process is  centralized  and less transparent in the case of family-run businesses. Induction involves, moving-to the ‘unobserved’ many from the ‘observed’ few. There are a few types of induction. Perfect induction and intuitive induction are these. Perfect induction involves establishing a universal proposition by an exhaustive enumeration of all the instances of the category covered by Continue reading

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Levels and Types of Organizational Change

Change is not an easy factor to go through. Taking in to account that it does not matter if it is a change of rules, space or simple habits. The concept of change involves many other functions. Where the resistance to it, sometimes is hard to adapt or maybe just simple depending the management and organization between one and more individuals, which makes part of an organization structure and affect a whole organization. Organizational change in inevitable just like anything in life, in addition to this the evolution of the world markets and cultures. Makes the change something that requires constant attention and preparation. In order to be successful in any market, an organization has to be able to transform an evaluate different kind of statements that show the importance of organizational change in the develop of a company. Change is understood as doing things differently in order to cope Continue reading

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