Case Study of Mastercard: Going Upscale
Check, cash, or credit card? How many times have you heard that question and replied “credit card” without even thinking about it? When you do think about it, however, credit cards are a relatively new phenomenon. Yet when it comes time to pay, it seems we’re more likely to use the credit card (and to have several of them) than checks or cash. Indeed, some writers have even suggested that, in the not so distant future, we will all operate with “plastic money” all the time.
MasterCard had its beginnings in 1966, when a group of banks joined together to form the Interbank Card Association (ICA).… Read the rest